How ACP Connector Brings Magento & WooCommerce Stores Into ChatGPT Commerce

Let’s face it: we’re entering the age of “doing everything online”. Consumers in 2025 read news, book travel, pay bills, manage finances, and even schedule appointments from their devices. Shopping is no exception. According to Statista, over 72% of global online shoppers prefer exploring and buying products within a single platform. These days, this typically means our trusty friend GPT and other similar AI-powered chatbots.

This behavior is a wake-up call for merchants: users want chat, discovery, and purchase in one seamless flow. ChatGPT Merchants, powered by OpenAI’s Agentic Commerce Protocol (ACP), deliver precisely that—but currently only for Shopify and Etsy. Millions of Magento 2 and WooCommerce stores remain on the sidelines, unable to tap into this trend.

To fill the gap, our team developed ACP Connector, an innovative solution that enables these stores to integrate directly with ChatGPT, providing customers with a frictionless, AI-assisted shopping experience. This isn’t just about technology—it’s about staying relevant in a world where online-first behavior dominates every aspect of daily life.  

Conversational Commerce: The New Shopping Standard

The term "conversational commerce" is becoming increasingly common. Essentially, it means using AI chat, messaging apps, or virtual assistants to guide consumers through the shopping process. Unlike traditional e-commerce, which relies on multi-step browsing and checkout, the conversational approach turns shopping into a dialogue. Users can discover, compare, and purchase products in one smooth interaction.

That's a huge advantage, as modern consumers are used to getting everything they want here and now, not only from the comfort of their home, but also from their favorite app, such as GPT Chat.

What Is It All About?

The rise of AI-assisted shopping is backed by statistics. The global conversational commerce market is projected to grow from $7.6B in 2024 to $34.4B by 2034, a CAGR of 16.3% (according to electroiq.com). Other studies claim that сhat-based AI interactions increase conversion rates by up to 35%. Pretty impressive, don't you think?

It's all quite simple to explain. Conversational commerce removes unnecessary steps from the shopping experience, reduces friction, and adds an element of fun to the process. And don't forget about personalized guidance, too!

The results speak for themselves: higher engagement, fewer abandoned carts, and more sales.

Social Shopping vs Traditional E-Commerce

‍

ChatGPT Merchants: Instant Checkout in Action

ChatGPT Merchants allows users to browse, compare, and purchase products directly in chat while communicating with AI. One of the benefits for merchants is the ability to seize the moment and capitalize on users' impulse buying tendencies.

Imagine a consumer chatting and suddenly remembering their broken laptop. In the past, they had to make a conscious decision and find what they wanted, but now they can just ask the chat, "Hey, I need a lightweight laptop under $1,200 with a long battery life. Any suggestions?"

Within seconds, ChatGPT presents personalized options and specifications and even helps the user complete the purchase—all without leaving the conversation.

Merchant advantages include:

• Exposure: Millions of users discover products in AI chat.
• Engagement: Personalized shopping drives longer sessions and repeat visits.
• Efficiency: Orders flow directly into merchant systems, reducing friction.

Currently, Shopify and Etsy merchants enjoy these benefits, but Magento 2 and WooCommerce users are excluded—until ACP Connector.

Magento 2 and WooCommerce Challenges

Magento and WooCommerce are incredibly popular e-commerce platforms, powering over 6 million online stores worldwide. However, until now, neither could directly connect to ChatGPT’s new merchant system. This means a huge market segment—from enterprise retailers to small businesses—is still left out of the next major channel for customer engagement.

Challenges

Magento 2 and WooCommerce are known for their flexibility and control, but they face challenges:

• No Native AI Integration: Unlike Shopify, these platforms require additional tools to enable ChatGPT Instant Checkout.
• Complex Technical Integration: Adding AI features manually is resource-intensive and difficult to scale.
• Missed Revenue Opportunities: Without conversational commerce, merchants risk losing sales to more agile competitors.
• Operational Inefficiency: Simulating AI shopping manually increases workload on support and fulfillment teams.

A Magento 2 retailer with thousands of SKUs, for example, must rely on customers to handle everything manually, from navigation and filtering to selection and order placement. In contrast, Shopify stores using ChatGPT allow users to complete this process in one conversational interaction with no friction and better conversions.

"No way! This won't do!" our experts thought and proposed a solution—ACP Connector.

ACP Connector: Bridging the Gap

ACP Connector is a powerful tool designed to integrate Magento 2 and WooCommerce stores with ChatGPT Instant Checkout. Now your customers can also make purchases without leaving their favorite chat and using its smart guidance.

ACP Connector Features: Brief Look

• Quick Installation: You need just a few minutes, with no custom code or technical configuration.
• Real-Time Product Synchronization: Accurate and up-to-date information is now available to customers.
• Seamless Checkout: Customers are welcome to complete purchases directly within ChatGPT.
• Full Control Over Customer Relationships: You decide which orders to accept or decline and manage the entire post-purchase experience.

Now, let's go through the ACP Connector flow in more detail, while revealing its wonderful benefits.

Step 1: Quick and Simple Installation

The first advantage is speed and simplicity. ACP Connector is a plug-and-play module that merchants can install within minutes. Once installed, it connects your store to ChatGPT via a universal API, setting the foundation for conversational commerce.

Example:

A mid-sized Magento 2 fashion retailer with 20,000 SKUs can have all products ready for AI-driven discovery in under 30 minutes. No developer intervention is required for basic setup, saving both time and costs.

Step 2: Seamless Product Feed Synchronization

After installation, it’s time to synchronize your entire product catalog with ChatGPT. This includes:

• Product names and descriptions
• Pricing and discounts
• Stock levels
• Product images
• Checkout URLs

Synchronization happens in real time, ensuring that ChatGPT always has accurate, up-to-date information. Otherwise, it might advise customers on items that are out of stock or no longer relevant, which is no good for your reputation.

Example:

A WooCommerce electronics store updates prices for a seasonal sale. ACP Connector automatically updates the feed in ChatGPT, so when a customer asks for “laptops under $1,000,” they see correct prices instantly.

Step 3: Secure and Compliant Transactions

It’s time to connect your checkout endpoints to OpenAI's Agentic Commerce Protocol (ACP), making your store compatible with ChatGPT's merchant system. Now, customers can purchase your products while chatting with their virtual GPT assistant. Most importantly, ACP Connector ensures that every transaction is safe and compliant. Customer data is never exposed, and all payments follow modern e-commerce security standards.

Example:

When a customer completes checkout via ChatGPT, the order goes directly into the Magento or WooCommerce system. The merchant retains full control over payment processing, fulfillment, and post-purchase communication, ensuring smooth operations and maintaining customer trust.

Step 4: AI-Powered Shopping Experience

Once your product feed and checkout endpoints are connected, customers can interact with ChatGPT to browse, compare, and buy products. The AI understands natural language queries, making shopping faster and more intuitive. Customers don’t need to navigate multiple pages or filters—they simply ask questions and receive guided recommendations.

Example:

A shopper types, “I want running shoes under $150 with high ratings.” ChatGPT pulls relevant products from your store, compares features, and shows options with direct checkout links. The customer can complete the purchase without leaving the chat interface, which significantly increases the chances of it actually happening. After all, nothing else distracts their attention... which could be the case if they had to leave the app and go to another page to finalize the order.

Step 5: Customizable AI Responses

ACP Connector allows merchants to tailor how the AI interacts with customers, aligning the conversational tone with your brand. You can customize recommendations, product messaging, and even suggested cross-sells or upsells. This personalization ensures a consistent brand voice and enhances the customer experience.

Example:

A high-end cosmetics brand can configure ChatGPT to emphasize luxury, quality, and exclusive offers in its AI recommendations, reinforcing brand positioning.

Step 6: Future-Ready and Scalable

ACP Connector is designed to grow with your business, supporting small stores and enterprise-level catalogs alike. As ChatGPT evolves, ACP Connector will introduce advanced analytics, improved feed management, and support for additional platforms, allowing merchants to continually enhance their AI-driven shopping capabilities.

Example:

A retailer expanding internationally can scale product feeds and AI recommendations across multiple languages and currencies, all handled seamlessly by ACP Connector.

!!! Ready to get early access to our solution? Let’s do it! !!!

Still unsure why you need it? Okay, we'll try to make even more compelling arguments in favor of AI-powered conversational commerce in general and ACP Connector in particular.

Your Business Benefits

ACP Connector combines conversational AI with powerful e-commerce functionality, delivering measurable business outcomes that directly impact sales, efficiency, and brand competitiveness.

#1. Revenue Growth

According to Salesforce’s report (2025), 56% of shoppers say they are more likely to buy from brands that offer personalized recommendations powered by AI. And ACP Connector does just that, increasing conversion rates by 10-30% within the first three months and boosting average order value (AOV).

For instance, a WooCommerce fashion retailer using conversational commerce can increase AOV by recommending complementary accessories or bundles directly in chat (“Would you like to add a matching bag for 20% off?”).

#2. Customer Retention and Repeat Purchases

A Twilio Segment report shows that over 50% of consumers return to brands that deliver consistent, personalized experiences across channels. ACP Connector makes that possible for Magento 2 and WooCommerce stores without additional marketing tools or manual follow-up. Instead of static product listings, users interact with an AI assistant that remembers preferences, past purchases, and browsing behavior—making every chat session more relevant and convenient.

For example, a customer who buys running shoes might later receive timely recommendations for accessories or replacements, delivered naturally through chat.

#3. Operational Efficiency

We think it's no secret that manual product recommendations and support are time-consuming and costly.  ACP Connector automates these processes, freeing up your resources for more strategic tasks. ChatGPT acts as your smart assistant, suggesting the right products to customers and guiding them through the shopping journey.

This efficiency has a tangible business impact. A Gartner survey (2025) reported that companies implementing AI automation reduce operational costs by 25–35% on average.

#4. Competitive Advantage

According to Insider Intelligence, 80% of global shoppers expect AI to play a role in their online purchasing by 2026. So, being among the first to adopt conversational commerce positions your brand as innovative, customer-centric, and future-ready. Early adopters capture AI-savvy consumers first—users who expect faster, more interactive shopping experiences.

Moreover, this proactive business behavior gives you a clear edge over those who wait. You can confidently compete with platforms like Shopify, which already benefit from ChatGPT Merchant integration.

‍